Cultural Diversity A Core Value At Tccc Essay - 1375 Words

4.1 Methodology To reinforce company values by being actively involved and creating strong relationships in the community is a core value at TCCC. To ensure new candidates embody similar values, the company should scout for key traits that support its community-focused corporate culture during the recruitment process. For TCCC, the definition of global diversity should encompass an understanding of the differences between cultures and foster internal diversity. Support from top management and clearly communicating the business requirements for diversity and inclusion practices are also important. 4.2 Best Practices Leadership Commitment Diversity begins at the top and because of this it is important that the leadership of Coca Cola is committed to embracing, celebrating, and empowering diversity in order to get the rest of the organization aligned with embracing it as well. When we say leaders it includes corporate, middle management, and lower supervisory positions because one department or manager can’t change a culture on their own. Diversity must first be infused in the core values of the organization and this is where leadership commitment begins. It is important to connect and tailor diversity goals and initiatives to overall organizational strategy, mission, vision, and goals. Leaders can start by attending diversity seminars so they will be enlightened more on how to create a work culture that’s inclusive and diverse. Secondly, they can established a teamShow MoreRelatedCoca Cola Economic Position Paper3352 Words   |  14 Pagesjuices and juice drinks, teas, coffees, sports drinks, and energy drinks† (The Coca Cola System, 2010). The core philosophy for the bottling of each product is on building local relationships with customers and communities and is the foundation for growth (History of Bottling, 2010). The mission of Coca Cola is â€Å"To refresh the world, to inspire moments of optimism and happiness, and to create value and make a difference† (Coca Cola, 2010) Market of the Coca Cola Corporation The Coca Cola Corporation

Madame Bovary (Roy’s Analysis) Free Essays

string(163) " women much older then he was and who was very unattractive, but when he gets in a relationship with Emma Bovary, he starts to disregard his mother’s decisions\." Genroy Hylton It is in human nature to indulge in acts that gratify our emotion. Psychologists and evolutionary theologist teach that the heart can convince the brain, but the inverse is not true for the brain. That means people will most likely do what makes them feel good and not what is the best for them. We will write a custom essay sample on Madame Bovary (Roy’s Analysis) or any similar topic only for you Order Now Throughout the novel Madame Bovary the author Gustave Flaubert uses literary devices such as symbolism to express the idea that pleasure inhibits the progress of human aspiration. The first instance of pleasure inhibiting progress is in chapter one. Charles Bovary the main character is doing some intense studying for his medical practice exams. The author states, on page ten, that Monsieur Bovary â€Å"breaks all good resolutions† and starts to go to cafes to play dominoes. The Arthur states that Monsieur Bovary starts to [lose his mind] over the game. Monsieur Bovary quickly loses his sensible self value, evidenced by the fact that he starts â€Å"spending evening †¦ in a dirty public room. The Arthur further goes to express his low self esteem for Monsieur Bovary at this point by metaphorically comparing the game of dominoes to a simple clicking of dotted sheep bones on a marble table. The specific form of pleasure, Monsieur Bovary is getting from his irresponsible actions, is the same of freedom. Throughout Monsieur Bovary’s life he has been subjected to follow under the authority of his parents. His farther always tried to push him to be aggressive, assertive, and strong willed. This can be deduced from the belief the farther has, which is â€Å"with enough nerve a man could always get a head in the world. † which can be found on page seven. The farther also attempts to â€Å"harden his child’s constitution†, with â€Å"strict-discipline†. This actually works to further put young Monsieur Bovary into a submissive role. When a child is forced to follow a strict set of rules and is not allowed to challenge the principle but instead obey them without an understanding of why he should obey them, the child will make it routine to submit himself to the authority of others and even repress his own desires. The mother further encourages young Monsieur’s to be submissive by forcing her personal interests on him, such as, singing and to listen to her on poor frustrated ambitions†. Young Monsieur Bovary does not want to listen to his mothers past sorrows, which he can not help cure, but he is forced to suppress his desires to her higher authority. The result of this is that young Monsieur Bovary will not create his own aspirations and follow the lead of who ever is willing to lead him, and in this case its his mother. She decides the path that young Bovary should take in medical school, and he obeys without a murmur because of the depression that has manifested between him and that has manifested between him and his mother over time. Being deprived of the opportunity to develop his own sense of self for such a long period makes it understandable that Monsieur Charles Bovary would get enraptured to the point of ecstasy by his newly found freedom. The experience was so intense for him, the experience of making his own choices, that the author states, Monsieur Bovary would feel a â€Å"pleasure that was almost sensual† just by touching the door knob to a cafe. It is at the cafe that Monsieur Bovary opens himself up to the desires of his heart. He indulges in the freedom that he could not experience in the past because of his parent’s authority. With his freedom, he ventures to learn a few verses of songs to sing at social events with friends and how to make punch. The simplistic nature of what he can only be comprehended by noting that his true pleasure comes from the fact that he chooses to engage in those activities. No one told him to. It was a choice that he made and he could only blame himself for the consequence of the actions that he has committed. He gained confidence in his ability to make choices, good or bad. Just the fact that he has the power to control some element of his life gives him a new sense of life. But sadly, energy is neither created nor destroyed; it is simply transferred from one party to the next. This statement relates Monsieur Bovary’s new sense of life in the sense that it does not come without sacrifice and that in order for him to be able to enjoy it in this life, death must occur in the other. Monsieur Bovary had a very important test that he had to take in order to be able to practice medicine. With the time he should have been using to prepare himself for the test, Monsieur Bovary spent that time enjoying himself at the cafe, doing what was described in the previous paragraph. Instead of using his mind and preparing himself for his exam, he was enslaved by the desires of his heart and enjoyed the pleasures of freedom. When he came to take the test, he found that he completely failed it and could not practice medicine. Not until Monsieur Bovary realized the effect of the consequence of his indulgence in pleasure, is he able to begin thinking with his mind. Not until he has to face the authority of his life, his parents, does he humble his desires for freedom. After he faces his mother with the news that he failed the medical exam, he begins to reason with himself and studied â€Å"ceaselessly†. He retook the test and past. The second example is Monsieur Bovary getting pleasure from Madame Bovary and it inhibits his ability to address the disrespect she shows toward him. Monsieur Bovary grew up with profound respect for his parents, especially his mother. He obeyed his mother when she told him to marry women much older then he was and who was very unattractive, but when he gets in a relationship with Emma Bovary, he starts to disregard his mother’s decisions. You read "Madame Bovary (Roy’s Analysis)" in category "Papers" When the mother came to visit the newly wed couple, young Madame Bovary and she would get into arguments, described in chapter seven page forty. Monsieur Bovary would just watch his wife blatantly disrespect his mother by not humbling herself. He does not even try intercede and correct his wife’s behavior, because, as the Arthur states, â€Å"his [pleasure from] his wife is boundless†. If it still unclear that pleasure is a blinding force, the author states that â€Å" Emma seemed to his perfect, â€Å" even thought his â€Å" perfect† Emma dishonors him by not stinting herself when in the presence of his mother. The pleasure that he gets from young Madame Bovary distorts his logical to the extent that he begins to disregard the words of his mother because they are contrary to the words of wife instead of the inverse. Entering part then of the book, Madame Bovary becomes attached to the presence of a young man Leon. It is clear that she wanted to have an affair with him. When he leaves Madame Bovary is struck with despair and increases in her hostilities. Madame Bovary is clueless to why she has progressed to such an ill state, and when he tries to console her and find out what’s wrong she shrugs and disrespectfully states â€Å"what of it? He is so enrapture by pleasure that he gets just from having Madame Bovary as his wife that he fears to do anything that might jeopardize their relationship he it slave to his desired, and, because had not conquered his desires, as all adults must, he regresses to child like behavior, evidenced in the text when it states that offer Madame Bovary br ushes his sentient behavior away, he â€Å"shut himself in his consulting room †¦. Put his elbows on the table and wept. † He weeps like a child who does not know what to do and like a child writes a note to his mother. Monsieur Bovary still had problems heeding to any advice his mother would give to him because it all supported the idea that Madame Bovary lays a loaner; and monsieur Bovary could not agree to anything that would conflict with the image he has of his wife as â€Å"perfect†. This is farm pleasure is the pleasure of outside acceptance. The term outside acceptance someone ability to be accepted by someone who is not biologically related, and therefore, has to accept them. This form of pleasure is farther enhance by Madame Bovary‘s beauty. When a man falls to this kind of pleasure his development as a man is inhibited. The third example of pleasure inhibiting progress is Madame Bovary constantly seeks pleasure fro men other the husband. This inhibits her ability to from a health relationship between her husband and her child. Madame Bovary has become foolish because of her pleasures. She married to a husband who is deeply in love with her and is considered to be one of the top physicians. She is willing to risk her relationship by going out with strange men when she knows nothing about and can do nothing for her, but see so willingly buy them expensive gifts. Rudolph, one her mistresses, states that most of the gift she gives he does not accept simply because he had no heed. Madame Bovary would continue to push and give gifts to these strange men even though they risk driving her and her husbands businesses into dept. Gustave Flaubert is a French novelist. His works consists of psychological analysis, the individual and the society, and realism. Flaubert was born in December 12, 1821 at a hospital his farther was a physician at. Flaubert has an older brother and a younger sister. They lived in a house connected to the hospital. As Flaubert begins his artistic career, he is heavily influenced by a French writer named Honore de Balzec. They both practice aesthetic to bring beauty to their stories. It was also the first book he got published and brought him the attention of the literary world. Flaubert’s works include A Sentimental Education (1869), a novel dealing again with the theme of the frustrations of middle-class life and human aspirations and The Temptation of St. Anthony (1874), a series of religious tableaux. In 1877, he published Three Tales, which contains short stories, â€Å"A Simple Heart,† â€Å"The Legend of St. Julian the Hospitalier,† and â€Å"Herodias. † Flaubert’s play, The Candidate, failed after a few performances in 1874, and his last novel, Bouvard and Pechuhet, which was unfinished on his death, was published in 1881. Gustave’s sister died during childbirth when Flaubert was twenty-four. She left behind her daughter Caroline Hamard, who was raised by Gustave and his mother. His mother would live with him until his fiftieth year. As an adolescent of fifteen, Flaubert fell in love with an older married woman, Elisa Schlesinger, and remembered her ever after as a pure and innocent love. The young man was sent to Paris, France, to study law. He had easy access to prostitutes, and this led to venereal disease from which he never recovered. In 1845 Flaubert had his first attack of temporal-lobe epilepsy. He was crippled by his seizures, which were terrifying for him and reappeared at intervals throughout his life. In 1846 he had to face the deaths of his father and his beloved sister. Flaubert decided to quit his legal studies, since any emotional excitement brought on an attack of his epilepsy. He felt he must become an observer of life and not a participant in it, so he devoted himself only to his writing. Gustave Flaubert was crippled by syphilis and his rapidly declining health. Two weeks before his death, he told his niece Caroline, â€Å"Sometimes I think I’m liquefying like an old Camembert. † On 8 May, 1880, Flaubert died from brain hemorrhage. Works Cited â€Å"Flaubert, Epilepsy. Famous People Who Suffered from Epilepsy: Gustave Flaubert. † Flaubert, Epilepsy. Famous People Who Suffered from Epilepsy: Gustave Flaubert. N. p. , n. d. Web. 1 Mar. 2013. Flaubert, Gustave, and Claudine Gothot-Mersch. Madame Bovary. Paris: Garnier, 1971. Print. â€Å"World Biography. † Gustave Flaubert Biography. N. p. , n. d. Web. 1 Mar. 2013. How to cite Madame Bovary (Roy’s Analysis), Papers

Different Ways of Communicating free essay sample

This is essay is going to be based on the importance of communication within the broader context of health and social care, it will give you a definitive insight to different communication techniques, such as verbal and non-verbal communication. Within this essay I will also discuss how important effective communication can be and the barriers that can restrict the care practitioner from doing his/her job effectively by using communication as the main tool. Furthermore how personal beliefs and values need to be taken in to consideration and the effect it may have on a service user in the light of working professionally. According to Julia scherba de Valenzuela, Ph. D (1992) communication is Any act by which one person gives to or receives from another person information about that persons needs, desires, perceptions, knowledge, or affective states. Communication may be intentional or unintentional, may take linguistic or non-linguistic forms, and may occur through spoken or other modes. In a health and social care setting it is important for the care practitioners to use therapeutic communication skills in the light of working professionally. A therapeutic relationship is more patient focussed, purposeful and time limited where carers come to know a patient as a unique individual that is why it is important for carers to use therapeutic communication. Theraputic communication is purposeful form of conversation, serving a point of human contact between the carer and the client allowing them to reach common health related goals. † Jones(1998) Therapeutic communication is a more formally based communication it is usually taken place in a health or social care enviroment such as a doctors surgery or in a counsellors clinic it is usually a conversation based upon reaching a certain outcome. On the other hand therapeutic communication differs to social communication, as social communication can be very basic, it may not serve a common related goal, the language used can be informal, the environment atmosphere and setting is not important, body language and posture can be very casual and relaxed, social communication differs to therapeutic communication as it can be used in everyday situations and is used a lot more than therapeutic communication, it can be seen as a lot easier for people to have a social communication ather than a therapeutic communication as it may not be possible to reach an outcome or objective in social communication settings as a lot of the key communication techniques such as eye contact, correct posture, verbal and non verbal nods, these techniques may not be used in a social conversation, only very simple and what can be seen as unconscious communication techniques may be used in a social conversation. Communication between care practicioners involves more then verbal information exchange, communication can be altered by changes in pitch of voice and use of accompanying facial expressions or gestures, other techniques used of communication used in a health and social care setting are verbal, non verbal, para verbal. Verbal communication is when words and symbol are used to share experiences with each other, verbal communication is used in a health and social care setting to gather information and to transmit information from care practitioner to the service user it involves having good listning skills and assertiveness, as when two people misinterpret a meaning of verbal communication miscommunication occurs. Miscommunication can be more damaging then a lack of communication especially in a health and social care setting for example if a client was to misterpret what a GP had said to him such as instructions for medications etc. The Care practicioner should communicate in language that the client understands meaning avoid using medical terms as this may be a language the client is un familiar with. Non verbal communication is messages we send out to express ideas or opinions without talking. This might be through the use of body language, facial expressions, gestures tone of voice, touch or contact signs this can be done intentionally or unintentionally. It is very important to be able to recognise what a persons body language is saying especially as a Health and Social care practitioner as incorrect interpretation of communication can lead to miscommunication. Gerad Egan (2004) created an acronym to describe good non verbal communication â€Å"S. O. L. E. R this stands for S- sit squarly O – open posture L – lean slightly forward E – Eye contact R- Relax. † It is vital to use ‘Egan’s’ techniques by care practicioners as it is a key aspect of communication, it is important to apply these functions especially in a thereaputic conversation as it shows effective communication and confidence as a professional body. It is important for professionals to be able to make good use of para verbal communication. Para verbal communication Is made of verbal and non verbal communication it reinforces non verbal communication in communicating attitudes feelings and social statuses . It is based upon the aspects of speaking such as tone of voice and volume, it also accompanies non verbal listing such as face expressions, gestures and non verbal nods. According to direction service. org(2011) Professor mehrabian states â€Å"A sentence can convey entirely different meanings depending on the emphasis on words and the tone of voice. It is vital health and social care professionals to use para verbal skills effectively as if not then it could easily result the exchange of information and being incorrect which could lead to problems such as lack of trust and little understanding and loss of respect. For example if a speaker is trying to convey a certain message but uses the wrong atone and volume in their speech, then that same message may be perceived as something different to the listener. As part of this essay it was required to watch a few videos based upon communication, one of the videos was regarding a client that has been called to the Job centre plus to discuss a letter that has been received, that she has been working and claiming benefits. The advisor shows no social communication skills, he does not introduce him self nor does he build a relationship with the client but jumps straight into conversation this created a unfriendly and cold atmosphere. In this video it shows a lack of effective communication by the advisor. The reasons for this is, he has not used key communication techniques such as non verbal communication, as he does not show positive facial expressions through out the video such as smiling laughter, he makes little eye contact and does not use gestures such as hand and head movements. This gives out the impression that the advisor lacks confidence. In the beginning of the video it shows a lack of effective verbal communication, when the advisor asks if she received the letter that was sent out to her, she is un aware of the letter and the reason why she is here. The advisor then asks if she has been doing some work the client repeats him and says â€Å"work? What Work? † the client has to clarify what the advisor is saying as she is unsure this shows little understanding from the behalf of the client as the advisor is not clear and precise about the situation. Throughout the video the advisor has a monotone this showed negative para verbal skills coming from the advisor and he came across very rude which lead to lack of respect and trust from the client when she requests to look at her own notes if he had changed the tone of his voice and volume of his speech the client may have respected his decisions. There are many barriers that link to effective communication and would contribute to the outcome of the conversation not being achieved such as physical barriers, it the video the conversation takes place in a small confined room with poor lighting and items scattered in the room this can be distracting. Personal thoughts and feelings can also be a barrier to effective communication, in the video it shows how the client is being acused of benefit fraud, the client displays different emotions like, anger, confusion, humility, this could lead to client feeling intimidated. According to www. marin. edu/buscom â€Å"recognising barriers to effective communication is a first step in improving communication style† In a health and social care setting, professionals will be in contact with people from different backgrounds religions, religions, race which means they will have personal values. They will have certain beliefs which they count as more important. Therefore as professionals it is important this is recognised as the service user may find certain things offensive. It is important to use para verbal skills very well like being empathetic to someone from a different back ground may actually make the client feel as though the professional is not respecting there personal values for example personal contact from the opposite sex like touching a persons hand to show sympathy can be against other peoples beliefs.

Benefits of Action Research

Introduction to Action Research Action research is an additional form of professional development that focuses on methods applied by teachers in efforts to improve learning. It is done through collaboration with the community, teachers, and students. In involves classroom-based inquiries on various topics relevant to the stakeholders.Advertising We will write a custom essay sample on Benefits of Action Research specifically for you for only $16.05 $11/page Learn More Through action research, teachers are allowed to make decisions for the good of all students. Research findings have it that teachers are affected by research carried on them by other people. It affects their morale, leading to a decline in the academic performance of students. It is also noted that giving students too much power leaves most teachers with little or no control over classroom activities. The development is harmful as it negatively affects the performance of the students. Givin g teachers the power to design and implement their research work improves the overall performance of the students (Ros Meyer, 2002). The current essay revolves around action research in the school setting. The author will highlight some of the benefits of action research, in addition to the barriers encountered in implementing the strategy. The author will also pose various questions with regard to action research. Benefits of Action Research Action research is beneficial to both students and teachers. The various benefits of this phenomenon include professional development. Such a development results from collaborative action work. Action research also improves the culture adopted in the school. To this end, different research methodologies are applied to bring about change and development in education. Engagement in the classroom improves personal and professional values of the teachers, including their self esteem, self-efficacy, and collegiality.Advertising Looking for ess ay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Another advantage of action research is empowerment of teachers. In this case, teachers are given the power to make and implement their decisions. The powers to conduct classroom inquiries and those concerned with day-to-day running of the school are vested on the teachers. The empowerment improves their working knowledge and status, which are essential to the success of the students. The teachers plan, organize, and nurture relationships in the school. The teachers improve their professionalism by engaging in curriculum conversations (Ros Meyer, 2002). Action research fosters development of skills pertaining to critical thinking, problem solving, collaboration, and ethical decision making. Teachers are required to adopt teaching practices that are beneficial to their students. The teachers hypothesize and test the practices they think are best suited to the career needs of their st udents. Action research enhances the status of the teachers through collective participation. Teachers who participate in action research and who share their findings with stakeholders are respected. The expertise gained from research turns teachers into advocates for those practices that can improve and promote students’ learning. Their discoveries are adopted by other teachers to improve learning. By sharing new ideas, teachers learn from each other. They become more connected and broaden their perspective. Teachers become more involved in issues affecting their school and students. They begin to view themselves as responsible leaders with a voice and duty of contributing to school matters. Action research promotes the development of a community of learners. It enhances the development of educational leaders and top-notch researchers. The entire community benefits from these leaders since they learn from each other (Ros Meyer, 2002).Advertising We will write a custom essay sample on Benefits of Action Research specifically for you for only $16.05 $11/page Learn More Limitations of Action Research Action research has numerous barriers. The barriers hinder data collection, participation, and analysis of findings. It increases anxiety among teachers. Many teachers are intimidated by the language and unethical ways of thinking used by researchers. Teachers may be isolated by researchers since they perceive them as critical thinkers and analyzers of essential facts. The differential status adopted by some researchers also limits action research. Many teachers perceive this aspect as a tool tailored to ridicule their activities. Lack of ownership is another setback in action research. Students review only those articles that serve their own interests. They fail to review articles of less interest, hindering action research. There are also institutional issues that negatively affect action research. Action research is perceived as an asset for opening up the school activities to the outsiders. Based on the sensitivity of the research, administrators paralyze any activity that can open their administration to criticism (Shuiman, 2005). Advantages of Classroom-Based Inquiries Conducting classroom-based inquiries facilitates improvement through change. Participation in classroom inquiries generates commitment. The increased commitment is vital in improving students’ achievement. Classroom inquiry also develops teachers’ professional experiences, allowing them to take responsibility for their growth (Lang, 2004). Three Action Research Questions Questions for teachers engaged in action research originate from their classrooms. They come as a result of uncertainties, conflict of ideas, and the desire to learn. Teachers use a variety of research questions to investigate the use and adoption of technology by their students. Before framing research questions, a research plan must be developed to capt ure such details as the purpose of the research, need for innovation, and the subjects to be covered (Cousin, 2000). Following are three action research questions:Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More What is the impact of using computer-based instrumentation in science classrooms? What is the effect of using database in classrooms? What is the impact of computer technology on students’ motivation? Application of Participatory Action Research Approach to Create a Universally Designed Inclusive High School Science Course: A Case Study The main question for the case study was: â€Å"Do all students acquire uniform education?’’. The study was aimed at analyzing the learning problems faced by the disabled students. The participants included one unified science general education teacher and two unified science special education co-teachers. The study involved students with and without disabilities. Data was collected using interviews, review of documents, and focus group discussion for one year. The data was quantified using a constant comparative method and later analyzed (Cousin, 2000). Conclusion Action research is a vital tool in identifying the challenges affecting students, teachers, and communities in general. It must be encouraged to improve and mentor the future career of the students. With improved information and communication technology, it is possible to reduce educational challenges and, as a result, improve the performance of both students and teachers. Though action research is affected by many factors, patience and tolerance must be embraced to enhance its success. References Cousin, G. (2000). Action research. Web. Lang, F. (2004). The dynamics of school-based learning in initial teacher education. Research Papers in Education, 19(2), 185-204. Ros, H., Meyer, A. (2002). Teaching every student in the digital age: Universal design for learning. Alexandria, VA: The Association for Supervision and Curriculum Development. Shuiman, L. (2005). Opening lines: Approaches to the scholarship of teaching and learning. Web. Zaaba, Z. (2009). Science and technology education in English: A case study of language policy in Malaysia. Ku ala Lumpur: The International Conference on the Social Science and Humanities (ICOSH). This essay on Benefits of Action Research was written and submitted by user Mayson Vargas to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Holocaust in Film essays

The Holocaust in Film essays Films greatly enhance and enrich our understanding of the Holocaust. Besides serving the obvious function of scribing history, film adds a third dimension of understanding that we as humans are programmed to understand and relate to better. Being able to see the looks on the Nazi faces as they try to squirm their way out of an uncomfortable question clearly gives you a better sense of understanding about their mockery of the holocaust. You could read that Hitler was an evil man, but until you see his face, and the way people seemingly worshipped him during the holocaust, your imagination is left to wonder; and ultimately, importance is taken away from the catastrophe of the Holocaust. Film puts you there, in the situation, painting a scene so vivid that you can become emotionally attached. Also, film allows you to catch clues that you may not have otherwise seen. In the film Genocide, we saw the German commanders being interviewed after the holocaust. You could tell that they w ere lying, because during dishonest statements they would literally smile. The third dimension of film and emotional appeal can not be understated. Its because of this reason, that film has a greater effect on most people than text, or other avenues of research. One example of increased effectiveness is the film Shtetl that we viewed in class. Shtetl was one mans journey back to Poland in order to figure out exactly how the holocaust happened, and what happened to his Jewish relatives and the Shtetl (small town in Yiddish) they lived in. Through this film, it became evident that even today there are varying degrees of anti-Semitism in the places (more specifically, Poland), where the German invaders were ousted. A lesson should have been learned in these places that suffered great hardship and atrocity, but in this video we saw that many people still held hatred towards the Jews. Anti-Semitic behavior...

Marketing comm Essay Example | Topics and Well Written Essays - 3500 words

Marketing comm - Essay Example entire spirit.The report discusses HP’s failures in its conservative management and how ESS has stepped in to launch a good strategic marketing campaign.All these changes are evaluated through the Business Scorecard analysis.The report then evaluates the truth in the future concerns of ESS and whether they can and if so how they should survive.It is concluded that this can only be done if ESS thinks fast to save itself or chooses to immerse and disappear in HP’s ocean of conservative management. The primary reference for this report is a Case Study(2000) prepared by the Stanford University pertaining HP’s interal marketing strategies involves the identification of its internal customer support processes. Assess the extent to which internal factors support the externally facing processes. This should include an identification of the organisation’s current relationship marketing strategies.The study explores how based on this analysis, and on customer buying processes, the organisation can achieve improvements in either their internal or external processes The concept behind e-services is there’s a particular task, asset, or capability that you want to gain access to, that now can be made available to you over the Net, because it’s now being created as an Internet service. This report pertains to the current business position of Hewlett Packard (HP),its current business problems and the way ahead for this business organisation.My first impression at the outset of ESS (E-Services Solution)group is to point out that this venture may be a successful at the outset given the period 1999 until 2000 but it has all the ingredients of becoming a victim of its own success and potentially damaging the work culture of HP with the so called aim of â€Å"infecting† the entire spirit.(see Case Study 2000).I would reach such a bleak conclusion for many reasons which I will discuss below but the pith and substance of my analysis as a management consultant is that

Logistics and Supply Chain Management at Wal-Mart Coursework

Logistics and Supply Chain Management at Wal-Mart - Coursework Example Wal-Mart is known for its price leadership strategy and strives to provide customers with quality products and services at the cheapest possible price which is in tune with its famous strategy of ‘Every Day Low Price’ (Popularly referred as EDLP). The strategy of low price is in turn aligned with Sam Walton’s strategy of helping people save money. Wal-Mart presently provides goods at the cheapest possible price and has positioned itself as a price leader in the mind of the customers.Against the backdrop of this bold positioning strategy lies an efficient and technology-driven logistics management which has provided the firm with advantages like cost reduction to an extent that it is able to provide the best quality products at the cheapest price in the market. Logistics form the USP of Wal-Mart. Its supply chain initiatives involving the latest technology like RFID, cross-docking aided by an efficient integration of all its business processes using Enterprise Reso urce Planning have created benchmarks for the company. The efficiency of logistics management of the firm could be analyzed from the fact that its logistics management model has become the benchmark in the global retail and logistics industry. The distribution centers of Wal-Mart which are the backbone of its supply chain management strategy are considered to be the most advanced technologically. Presently Wal-Mart has more than 40 regional centers for distribution with each center spreading over one million square feet on an average.