Marketing comm Essay Example | Topics and Well Written Essays - 3500 words

Marketing comm - Essay Example entire spirit.The report discusses HP’s failures in its conservative management and how ESS has stepped in to launch a good strategic marketing campaign.All these changes are evaluated through the Business Scorecard analysis.The report then evaluates the truth in the future concerns of ESS and whether they can and if so how they should survive.It is concluded that this can only be done if ESS thinks fast to save itself or chooses to immerse and disappear in HP’s ocean of conservative management. The primary reference for this report is a Case Study(2000) prepared by the Stanford University pertaining HP’s interal marketing strategies involves the identification of its internal customer support processes. Assess the extent to which internal factors support the externally facing processes. This should include an identification of the organisation’s current relationship marketing strategies.The study explores how based on this analysis, and on customer buying processes, the organisation can achieve improvements in either their internal or external processes The concept behind e-services is there’s a particular task, asset, or capability that you want to gain access to, that now can be made available to you over the Net, because it’s now being created as an Internet service. This report pertains to the current business position of Hewlett Packard (HP),its current business problems and the way ahead for this business organisation.My first impression at the outset of ESS (E-Services Solution)group is to point out that this venture may be a successful at the outset given the period 1999 until 2000 but it has all the ingredients of becoming a victim of its own success and potentially damaging the work culture of HP with the so called aim of â€Å"infecting† the entire spirit.(see Case Study 2000).I would reach such a bleak conclusion for many reasons which I will discuss below but the pith and substance of my analysis as a management consultant is that

Logistics and Supply Chain Management at Wal-Mart Coursework

Logistics and Supply Chain Management at Wal-Mart - Coursework Example Wal-Mart is known for its price leadership strategy and strives to provide customers with quality products and services at the cheapest possible price which is in tune with its famous strategy of ‘Every Day Low Price’ (Popularly referred as EDLP). The strategy of low price is in turn aligned with Sam Walton’s strategy of helping people save money. Wal-Mart presently provides goods at the cheapest possible price and has positioned itself as a price leader in the mind of the customers.Against the backdrop of this bold positioning strategy lies an efficient and technology-driven logistics management which has provided the firm with advantages like cost reduction to an extent that it is able to provide the best quality products at the cheapest price in the market. Logistics form the USP of Wal-Mart. Its supply chain initiatives involving the latest technology like RFID, cross-docking aided by an efficient integration of all its business processes using Enterprise Reso urce Planning have created benchmarks for the company. The efficiency of logistics management of the firm could be analyzed from the fact that its logistics management model has become the benchmark in the global retail and logistics industry. The distribution centers of Wal-Mart which are the backbone of its supply chain management strategy are considered to be the most advanced technologically. Presently Wal-Mart has more than 40 regional centers for distribution with each center spreading over one million square feet on an average.